Flash and Rich Content
How do you make your website stand out from the websites of
your competition? Consider adding Flash animation, streaming
video, and other types of Rich Content.
Macromedia Flash More than 98% of all web browsers are now "Flash enabled", making
this a very attractive and affordable option with broad
acceptance. Flash adds movement – eye-catching motion that can be
used to make your site more attractive, convey critical marketing
messages, and give your site navigation an added dimension. Flash
can also be used to display video and interact with choices made
by your site visitors.
Streaming Video
Streaming video is a service that allows visitors to watch a video
from your website without first downloading the entire contents of
the video. Your site users will appreciate the time savings
offered by this delivery method.
A couple of examples may best explain the benefits of streaming
video. One of Comstar’s clients is a professional pianist. He
needed a way to, in his own words, "get himself out there."
Streaming video was a perfect solution for him. He had a
professional 5-minute video produced, which showcased his talents.
That video is linked into his website and streamed to his site
visitors using Comstar's Streaming Media Servers. Another customer
videotapes their monthly "webinars" and makes them available for
streaming from their website. This way, those who wish to see or
review the “webinars” can watch the videos at their own
convenience, starting and stopping at will without waiting for a
bulky file to download.
In both of these cases, streaming video was used to provide
value-added services to a website. This provides the site visitors
with more depth of information than they could have achieved any
other way. Ultimately, the website is more useful, users are
happier, and site traffic is increased. These all reflect
positively on your business.
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