Bounce Rates – Part 1

Bounce Rates are a way to gain insight on your readers’ behaviors when visiting your site.  Some sites’ bounce rates are lower, and some can be quite high.  Why is this?  What is an ideal bounce rate to have?  But most importantly, what the heck is bounce rate? A Bounce Rate (BR) is the percentage of site visitors who arrive …

Make Your Website an “Oreo Cookie”

I recently finished reading a book by Dan Furman, “Do The Web Write.”  In it, Furman talked about being an “Oreo.”  I found it humorous that he thought we should turn our businesses into one of America’s favorite cookies, but he proved a very valid point.  I would like to share this point with you. In his book, Furman stated …