Internet advertising revenues set a new record

Internet advertising revenues set a new record for the first quarter of 2012.  $8.4 billion is the reported revenue according to the IAB – Interactive Advertising Bureau. It is the highest revenue ever reported and is a 15 percent increase over the $7.3 billion reported in the first quarter of 2011. Randall Rothenberg is President and CEO of IAB, and says, “More online consumers than …

Salesforce buys Buddy Media for $700 Million

The cloud-computing giant, Salesforce, announced the purchase of social-media company Buddy Media for almost $700 million. Salesforce faces increased competition from Oracle and other software pwerhouses. Oracle is ready to announce its Public Cloud service, most likely launching it this week.  With launch of Oracle Public Cloud, Oracle is inducing a major technological challenge to Salesforce. Buddy Media focuses on social network marketing, selling …