Using the Power of Natural Language in Calls-to-Action

Human language is probably the most challenging aspect for we humans. We have cultivated our own speech into our own way of communicating in our own area of the world: Spanish, French, English, Portuguese etc.  You who are in website development, sales and computer programmers understand the power of language and how it can affect you personally and your business. …

Does Comstar Develop WordPress Blogs and Websites?

WordPress has evolved from a simple management platform for blogs into a full-fledged platform for your website, with a fairly robust content management system for keeping your website fresh and timely. Many add-on features and functions, such as a calendar of events or photo gallery, are now available as plug-ins and widgets, developed by independent programmers all over the world …

Marketing Your Business Online

A good website will work for you, presenting your image and marketing message to potential customers. An effective website will enhance your marketing strategy and be of benefit to your company’s growth and operation. Regardless of how simple or complex your needs, Comstar works with you to define an internet marketing strategy that integrates with your total marketing efforts. Developing …

Locally Hosted Web Servers

Upon deciding to build a website, your company’s first natural instinct may be to host the site internally. After all, you’ve got a computer and a broadband internet connection. That’s all you need right? Not quite. Do you have an on-site staff that is well educated in the areas of inter-networking, web server management, internet security? A staff that isn’t …

Custom Web Design

Your website should be a powerful business, marketing, and customer relationship tool that guides visitors through a wealth of information in an organized fashion. When you consider your website design, begin with a look at your strategic objectives. Focus those efforts to produce a site, unique to your business, which will be a true business asset. If this is your …

The Dislike Button: Social Nightmare or Marketing Dream

  The Facebook ‘dislike’ button has been a long time request by many fans of social media. Some think that the dislike button will be toxic to our relationships. Others fear it will be abused, leading to to bullying and fostering of further negativity. “It seems that we have been become so fragile that any sign of negativity — even …

Google Doesn’t Care About Keywords, Why Should You?

You may have heard something similar to “Google places very little value on meta tag keywords now” and many successful websites don’t even have keyword meta tags.  While this is true, for the most part, keywords are still the most valuable tool you have in bringing search engine recognition and good rankings to your website. While Google and other major …