- Use direct and clear language.
It’s important to know that passive calls-to-action will get you low clicks and low results. Remember, your call to action should incorporate a powerful action of words. Tell what you want your website visitor to do. Verbs are specifically helpful when addressing actions you want your visitor to do. Calls-to-action or CTA’s should be written in simple language, making it irresistible for your web visitor to take action.
- Stay away from intimidation
People need to feel something positive, take the high road and keep your Calls-to-action to appeal to positive emotions of your website visitors. Keep positive by giving your customer a sense of ease of mind. A positive attitude reinforces a risk-free nature and is a lot less intimidating while they discover your business.
- Patience, patience and more patience.
Rome wasn’t built in a day and neither will your marketing plan. Building a strategy and reading data will take time. Be sure to carve out consistent time to review your marketing strategy, data and metrics. Calls-to-Action with positive results will take time, as it should. Create and build patience to grow your brand. Today, many company brands are too large and complex to be managed by one person. Explore the possibility to work with companies who specialize in marketing practices. Luckily, many companies have conducted A/B testing to calls-to-action and other helpful strategies. Take a breath and review what you can. Ask for help when needed.
- Increase human curiosity.
People are curious by nature. Use that to your benefit! What will the user experience after they use the Call-to-action? Promise a discovery or an unknown perk or discount on a product. It’s all up to you. Just don’t give away the entire experience. We as humans are naturally wired for anticipation and curiosity, make it exciting, inviting and invigorating.
- Reply the call.
Do you see something working within your strategy? Keep going! Find that next hot inner-working that will increase your website traffic. Be disciplined and review data on a regular basis. Marketing can be more of a challenge when you don’t have a plan. Create it, write it, execute and reply the call. The best thing you can do for your online presence is to create a road map to your destination and stick with it. Be disciplined and make marketing a priority in your business.