In a little more than a year, on July 1, 2023, Google will sunset the existing Universal Analytics program. On that date all UA accounts will stop collecting data from websites. Will you be ready? Read about it…
Online Marketing: What You Need to Know to Start
A good website will work for you, presenting your image and marketing message to potential customers. An effective website will enhance your marketing strategy and be of benefit to your company’s growth and operation. Regardless of how simple or complex your needs, Comstar works with you to define an internet marketing strategy that integrates with your total marketing efforts. Developing …
Email Campaigns That Target Web Visitor Needs
Through your website your customers and potential customers can find your company and further a relationship with you. Once you’ve attracted their attention, you need to keep in touch to build upon that relationship and keep them coming back for more. An email campaign can help you achieve these goals, rounding out your internet marketing approach. At the cheap end, …
Marketing Starts and Ends With Statistics (Are You Getting the Traffic You Think You Are?)
To understand how your website fits into your overall marketing efforts you need to understand how people are finding and using your website. Comstar offers a comprehensive web statistics package that pulls from our own web server log files and can provide you with the information you need. Success on the web means getting people to do what you want …
Is a Pay-Per-Click Strategy Something I Can Manage On My Own?
While search engine optimization is a must to get your site the attention it deserves on search engines, Paid Placement, also called Pay-Per-Click (PPC) or Cost-Per-Click (CPC), is an advertising model that can guarantee you high placement. A high position in search engine results will produce more click-throughs to your website. The paid placement, PPC, model delivers highly targeted customer …
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