We’ll leave that debate to greater philosophical minds, but we can answer our own version of the question: if you create the world’s best website for your business, and no one sees it, is it a good website? The answer is no.
Business websites are marketing tools. They convert visits into transactions, generate leads and gather crucial information that can be used off-line.
But your website can’t accomplish any of that without finding visitors. At Comstar, we specialize in bringing those visitors to your site. It’s one of our core offerings and part of what sets us apart.
We find the visitors through Search Engine Optimization, or SEO. In the broadest sense, SEO means leading visitors to your site when they “google” a word or phrase related to your business. (Yes, it gets more complicated, and involves more than google. But we said “in the broadest sense,” remember?)
How do we optimize a site to ensure new customers find you?
- By understanding the keywords. We have to know what they “google” when searching for products or services like those you offer.
- By doing behind-the-scenes structural work. We’ll prep your website so it helps find the customers. Mobile-friendly design techniques are just the latest best practices we have embraced in our 20 years of experience building business and non-profit websites.
- By understanding the “fringe” players. Some of your best prospects won’t be searching geniuses. We have techniques to help you connect with those who are “sort of” searching for your offerings.
These three elements place your business higher on the list of search results. The closer your listing is to the top, the more likely you are to be discovered. Discovery leads to visits, and of course you already have a brilliant website so visitors can be converted to new customers.
At the most basic level, SEO is an easy concept: It’s helping people who are looking for you … to find you.
Can you try to attract visitors without a proper, professionally implemented SEO plan?
Sure. But you’re basically alone in the woods, screaming for new business.
No one will hear you.
To make sure you are heard, sign up for an SEO program today or call us at 262.953.6000.