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Traffic and Conversions

Who are you and why are you here?

That’s what you would like to ask visitors to your site. Yet being so direct would turn off more than a few prospects.

Why not let Comstar do the asking for you? We’ll use measurement tools that won’t frighten your customers. In fact, they won’t even know we’re asking.

Then we’ll provide you with their answers. That information will do more than satisfy your curiosity. It will help you get the visitors to take the desired action, whether it’s leaving behind an e-mail, signing up for a newsletter—even making a purchase.

Here are some of the questions we’ll answer:

  • How many people visited your site?
  • How many visitors were unique? (We’ll only count each visitor once each 24 hours, no matter how often they come back.)
  • How did they arrive at your site? (From Google, Yahoo, your blog, an online ad, or somewhere else?)
  • What keywords might have helped them find you?
  • How long did they stay?
  • What did they look at?

The answers will help you bring in more visitors, but that’s only the first step. We’ll also use that information to help you connect with those who do visit.

If you make that connection—if you anticipate questions, and provide the information needed to make a decision—the visitors are more likely to take the action you want. The percentage of visitors who do so is called the “conversion rate.”

How can you attract more visitors to your site? And when they arrive, how can you improve your conversion rate?

It starts by knowing who they are, and why they’re here.

To convert your traffic, sign up for an SEO program today or call us at 262.953.6000 and we’ll start asking them. (Quietly, of course.)

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