Think of a landing page (aka a lead generation page) as a sort of “smart magnet” for your website. It wants to be smart enough to attract visitors interested in just one thing and convert them into leads or even sales for you. It does this by being focused on one idea, service, product, or even geographic area so that …
Benefits of Advertising Online
Online advertising can be one of your most powerful low-cost marketing tools! When you advertise online, your message is out there 24 hours a day, 7 days a week. Online marketing tools vary from banner and pay-per-click ads, to auto-responder and email blasts. Pay- Per- Click (PPC) ads target the traffic you want. Advertising in this way means more realistic …
Website Analytics Are Good For Business
Web analytics is a tool used to measure, collect and analyze internet data. Today’s analytics do more than just tally up how many visitors come to your website each month. Analytics can tell you where your visitors go, how long they stay there, and whether or not they complete the sale, sign up or achieve whatever conversion goal you have …
Conversion Chatter
You have probably heard talk of website conversion. It may sound intimidating, but it really isn’t. Website conversion is simply the comparison of the number of people who visit your site with the number of people that take the action you want them to take. When discussing and determining your conversion rate, there are a few things that you need …
Bounce Rates – Part 2
Want to lower your bounce rate? Here are some easy tips on how you can achieve this! Check to make sure that your meta tags and keywords are relevant to your site. Irrelevant words and phrases target the wrong audience, which leads to you getting a bunch of visitors who are not looking for what your site has to offer. …