The Dislike Button: Social Nightmare or Marketing Dream

  The Facebook ‘dislike’ button has been a long time request by many fans of social media. Some think that the dislike button will be toxic to our relationships. Others fear it will be abused, leading to to bullying and fostering of further negativity. “It seems that we have been become so fragile that any sign of negativity — even …

Google Doesn’t Care About Keywords, Why Should You?

You may have heard something similar to “Google places very little value on meta tag keywords now” and many successful websites don’t even have keyword meta tags.  While this is true, for the most part, keywords are still the most valuable tool you have in bringing search engine recognition and good rankings to your website. While Google and other major …

Your Landing Page One and Done? Not So Fast!

A landing page is a great tool and focal point for your online marketing efforts.  Once you setup and monitor meaningful metrics for your landing page, don’t be afraid to make changes and then measure the results of those changes. Sometimes changing the on-page content is needed.  Perhaps your landing page copy needs tweaking or the addition of a photo …

Magnetize Your Website With a Dedicated Landing Page

Think of a landing page (aka a lead generation page) as a sort of “smart magnet” for your website.  It wants to be smart enough to attract visitors interested in just one thing and convert them into leads or even sales for you.  It does this by being focused on one idea, service, product, or even geographic area so that …

What Businesses Can Most Benefit From a Responsive Website?

Generally speaking, any business website can benefit from responsive web design (RWD) because Google likes RWD.  Internet 101: If Google likes it, you do too! 2013 was declared “the year of responsive web design” in our industry, yet not that many websites were found to be responsive at the end of the year.  Experts are predicting that most websites will …

Responsive Web Design is Now S.O.P.

In the web design world, what was once novel and new either fades away because it is trendy and not effective – or becomes a movement and then gets taken for granted because it works.  Responsive web design, like a content management system, is one of those things that we have now come to expect when thinking about developing a …