Benefits of Advertising Online

Online advertising can be one of your most powerful low-cost marketing tools! When you advertise online, your message is out there 24 hours a day, 7 days a week. Online marketing tools vary from banner and pay-per-click ads, to auto-responder and email blasts. Pay- Per- Click (PPC) ads target the traffic you want.  Advertising in this way means more realistic …

Common SEO Mistakes You Don’t Want to Make

Search Engine Optimization (SEO) is essential in getting traffic driven to your site.  When optimizing your site, there are several common mistakes that too many people tend to make.  It is important to become aware of what these mistakes are, so that you don’t make them too! Search engine spiders have trouble reading flash and cannot read javascript at all.  …

Let’s See, PPC?

PPC.  Yet another acronym to shove into your brain, right?  Well, this is one you will want to remember.  PPC, or Pay-Per-Click, is a great way to advertise your website online. You have decided to create a PPC ad for your website that sells…drum roll…leaf blowers!!  The ad itself will only take a few days to create, and then it’s …

Conversion Chatter

You have probably heard talk of website conversion.  It may sound intimidating, but it really isn’t.  Website conversion is simply the comparison of the number of people who visit your site with the number of people that take the action you want them to take.  When discussing and determining your conversion rate, there are a few things that you need …

Bounce Rates – Part 2

Want to lower your bounce rate? Here are some easy tips on how you can achieve this! Check to make sure that your meta tags and keywords are relevant to your site.  Irrelevant words and phrases target the wrong audience, which leads to you getting a bunch of visitors who are not looking for what your site has to offer.  …

Bounce Rates – Part 1

Bounce Rates are a way to gain insight on your readers’ behaviors when visiting your site.  Some sites’ bounce rates are lower, and some can be quite high.  Why is this?  What is an ideal bounce rate to have?  But most importantly, what the heck is bounce rate? A Bounce Rate (BR) is the percentage of site visitors who arrive …