You have probably heard talk of website conversion. It may sound intimidating, but it really isn’t. Website conversion is simply the comparison of the number of people who visit your site with the number of people that take the action you want them to take. When discussing and determining your conversion rate, there are a few things that you need to know.
First, there is some conversion lingo that you should know. Some common words that come to mind are hits, visits and actions.
A “hit” is the number of items that load on a page of your website in one view. If you have basic HTML and 3 graphics, it would be a total of 4 hits. When looking at your website stats, your number of hits will be quite large. This number is not one that you should use to determine your conversion rate, because it does not represent the actual number of visits that your site got.
“Visits” are what you should really be looking at. While the number of visits will not be as large of a number as your hits, it is the number you should pay a lot more attention to. Visits are the actual count of unique IP addresses that came to your site. This is one of the numbers that you will use in determining your conversion rate.
An “action” is what you want your site visitor to do. It could be calling you, filling out a form, signing up for a newsletter, etc. You want visitors to take action on your site. Your total amount of “actions” is the other number that you use in figuring out your conversion rate.
Now that you know some basic vocab, let’s calculate your conversion rate. Take your number of actions and divide it by your number of visits. Your answer should be written as a percent. For example, lets say you had 4 people take action out of 200 total visitors. Divided out, that would equal a 2% conversion rate.
Hopefully website conversion seems a lot more simple to you now!
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