Mobile-Friendly Means More Website Traffic on Mobile Devices

Since Google announced Mobile-geddon in April of this year we’ve been keeping our eye on some of the clients’ website traffic whose SEO programs we manage at Comstar.  Some of them have already made the move to a responsive, mobile-friendly website design, while others have not. Six months ago Google let the world know that it was going to reward …

Is a Pay-Per-Click Strategy Something I Can Manage On My Own?

While search engine optimization is a must to get your site the attention it deserves on search engines, Paid Placement, also called Pay-Per-Click (PPC) or Cost-Per-Click (CPC), is an advertising model that can guarantee you high placement. A high position in search engine results will produce more click-throughs to your website. The paid placement, PPC, model delivers highly targeted customer …

Where Does Social Media Fit Into Business?

When you think about using social media to move your business forward, think about building relationships – they way more and more people are today, with an electronic connection. Understand who your customer is… It’s important to keep your business identity strengths and share your brand with those who follow you on social media. Many companies will take away focus …

Does it Make Sense to Host My Own Website?

Upon deciding to build a website, your company’s first natural instinct may be to host the site internally. After all, you’ve got a computer and a broadband internet connection. That’s all you need right? Not quite. Do you have an on-site staff that is well educated in the areas of inter-networking, web server management, internet security? A staff that isn’t …

Manage Your Own Website Content and Keep it Fresh

Anyone who has ever had a successful website can attest that one of the more daunting, yet crucial, tasks that you must perform as a website owner is content maintenance. That is, you must keep the text on your website current, relevant, accurate, and fresh. There are several ways to go about managing the content on your website. First, you …

Organic Search Engine Optimization by Comstar: The Keystone of Internet Marketing

Search Engine Optimization, or SEO, is the first step to getting internet traffic to your website. This is a process which modifies your site to include the best-practice components that will make your site more visible to the various search engines. Search engines constantly change their rules trying to produce better and better results. While this improves the searcher’s experience …

Comstar’s Hosting Environment

In order for the world to see your website it has to be hosted on a computer that is always connected to the internet, available day and night. It is important for you to have a hosting provider that provides reliable, quality service. You can be assured that Comstar takes the necessary actions to provide excellence in your hosting experience. …