5 tips to improve your website’s Calls-to-action

Joseph ComoShameless Self Promotion, Website Tips, Website Tools, Website Traffic

Use direct and clear language. It’s important to know that passive calls-to-action will get you low clicks and low results. Remember, your call to action should incorporate a powerful action of words. Tell what you want your website visitor to do. Verbs are specifically helpful when addressing actions you want your visitor to do. Calls-to-action or CTA’s should be written …

Why Black Hat SEO is a bad choice

Joseph ComoWebsite Conversion, Website Tips, Website Traffic

I learned long ago that the web development world is really the ‘wild west’ of the 21st century. It can be a fun place to build and design but it is also filled with the good the bad and the ugly. Web professionals that develop online assists for companies are in an environment of constant change. Here at Comstar, we …

Using the Power of Natural Language in Calls-to-Action

Joseph ComoShameless Self Promotion, Website Conversion, Website Tips, Website Tools, Website Traffic, Website Trends

Human language is probably the most challenging aspect for we humans. We have cultivated our own speech into our own way of communicating in our own area of the world: Spanish, French, English, Portuguese etc.  You who are in website development, sales and computer programmers understand the power of language and how it can affect you personally and your business. …

Your Landing Page One and Done? Not So Fast!

Robert HoldemanShameless Self Promotion, Website Conversion, Website Tools, Website Traffic

A landing page is a great tool and focal point for your online marketing efforts.  Once you setup and monitor meaningful metrics for your landing page, don’t be afraid to make changes and then measure the results of those changes. Sometimes changing the on-page content is needed.  Perhaps your landing page copy needs tweaking or the addition of a photo …

Redesigning Your Company Website for a Myriad of Devices With RWD

Robert HoldemanWebsite Tips, Website Tools, Website Trends

Guaranteed: right this very minute, there are hundreds, if not thousands of people searching the web for just what you do, make or sell! Assuming one or more of them actually get to your website, which is another whole conversation, what will they see?  If your site is not responsive in design, it depends on what type of device they …