Have you put together a plan for promoting your ecommerce store? Whether you run a big business, small business, or you hold down the fort at your home office, you’ve got to have some kind of media plan which includes an email newsletter. And that newsletter must go out regularly. Many ecommerce store owners fail to send out newsletters on …
Web Genius Summit
As an website development and internet marketing firm we often get questions like: “how do I get more people to purchase on my website?” “should we be using Twitter?” “is search engine optimization really a good thing or just a waste of money?” “how can we show up on the first page of Google?” “what good is blog anyway?” Instead …
The Evolution of Online Stores, Part Three
Just this past week I went to a website that is well-known in its niche industry, comes up #1 on Google search engine results page, and offers fantastic items for sale, with a customized eCommerce approach that seems designed circa 1955. OK, you caught me… no internet in 1955, so it must have been near the end of the last Century. …
The Evolution of Online Stores, Part Two
As eCommerce and online sales revenues have grown over the past 15 years, so have the tools to develop, stock, and maintain an online store. Where once all online stores were developed as custom sites that had to be maintained by your web designer, today the most successful stores start with a full-featured eCommerce engine that is then customized by …
The Evolution of Online Stores, Part One
It was only about 15 years ago that most of us were wondering how anyone could make money with this new internet thing. The slow speed of dial-up access kept a regulator on the numbers of web users and what could be done online. But there were many who tried and some who were successful, surviving the “dot.com” bust of …