5 tips to improve your websites Call-to-action

Use direct and clear language. It’s important to know that passive calls-to-action will get you low clicks and low results. Remember, your call to action should incorporate a powerful action of words. Tell what you want your website visitor to do. Verbs are specifically helpful when addressing actions you want your visitor to do. Calls-to-action or CTA’s should be written …

Your Landing Page One and Done? Not So Fast!

A landing page is a great tool and focal point for your online marketing efforts.  Once you setup and monitor meaningful metrics for your landing page, don’t be afraid to make changes and then measure the results of those changes. Sometimes changing the on-page content is needed.  Perhaps your landing page copy needs tweaking or the addition of a photo …

Salesforce buys Buddy Media for $700 Million

The cloud-computing giant, Salesforce, announced the purchase of social-media company Buddy Media for almost $700 million. Salesforce faces increased competition from Oracle and other software pwerhouses. Oracle is ready to announce its Public Cloud service, most likely launching it this week.  With launch of Oracle Public Cloud, Oracle is inducing a major technological challenge to Salesforce. Buddy Media focuses on social network marketing, selling …

Social Media Brings Back Discontinued Favorites

Just when you find the perfect moisturizer or the ideal shampoo it gets discontinued.  Right? Perhaps you spent a lot of time searching for just the right product only to have it disappear from the shelves never to return.  Sure you complained, but that did little to get the manufacturers attention.  Now, thanks to social media like Facebook and Twitter, consumers are fighting back and …