Cross-Marketing Using Social Media

Your social media marketing strategy should make use of all your social media tools, all working together.  Tip #1:  Connect your company’s Twitter account to its Facebook account so that tweets will appear as status updates there. This is very efficient because you Tweet and update your Facebook fans at the same time! Tip #2:  Connect your company’s LinkedIn profile to …

Social Media Marketing With Yelp and Foursquare

Yelp is a mobile social media application that connects people with local businesses. Yelp was founded in 2004.  The app is used to help people find businesses like hair stylists, restaurants, and mechanics located in their immediate area.  You can access Yelp via mobile devices like iPhones, Tablets, BlackBerry, and more. Yelp had approximately 66 million monthly unique visitors by the end …

Brand Image and the Internet

Let’s talk about how your brand is being presented on the internet. First, what is brand image?  Brand image is a linkage to strong, favorable and unique associations to brand in memory. Did you know that your website can be an excellent tool to help facilitate this linkage!  In order for your website to assist with this though it must …

How Do You Build Brand Awareness Online?

Your website is an excellent way to help build your brand. As you probably remember from marketing class, two ways to build brand awareness are through: brand recognition and brand recall. Brand recognition is achieved through repeated exposure to a message and images.  Think about your website – does it promote the same message that your marketing materials do?  Does …