Where Does Social Media Fit Into Business?

When you think about using social media to move your business forward, think about building relationships – they way more and more people are today, with an electronic connection. Understand who your customer is… It’s important to keep your business identity strengths and share your brand with those who follow you on social media. Many companies will take away focus …

The Dislike Button: Social Nightmare or Marketing Dream

  The Facebook ‘dislike’ button has been a long time request by many fans of social media. Some think that the dislike button will be toxic to our relationships. Others fear it will be abused, leading to to bullying and fostering of further negativity. “It seems that we have been become so fragile that any sign of negativity — even …

Magnetize Your Website With a Dedicated Landing Page

Think of a landing page (aka a lead generation page) as a sort of “smart magnet” for your website.  It wants to be smart enough to attract visitors interested in just one thing and convert them into leads or even sales for you.  It does this by being focused on one idea, service, product, or even geographic area so that …

Good reasons to Recruit with Facebook

Facebook ads aren’t just good for driving sales, they can be good tools for recruiting employees.  The opportunity to recruit among your target audience could attract future employees who are not easliy reached through traditional channels.  Candidates Hang Out on Facebook Facebook is one of the world’s largest social networks and the site is heavily integrated into the lives of its users. Each day, 398 million …

Salesforce buys Buddy Media for $700 Million

The cloud-computing giant, Salesforce, announced the purchase of social-media company Buddy Media for almost $700 million. Salesforce faces increased competition from Oracle and other software pwerhouses. Oracle is ready to announce its Public Cloud service, most likely launching it this week.  With launch of Oracle Public Cloud, Oracle is inducing a major technological challenge to Salesforce. Buddy Media focuses on social network marketing, selling …

Defending the Internet

A group called the Internet Defense League is trying to create a a way to mobilize open-internet activists to protest against legislation that would crack down too tight on the Internet. The group’s motto: “Make sure the Internet never loses. Ever.” The group has come up with a “bat signal” to rally their followers. Tiffiniy Cheng is co-director of the nonprofit …