Your Landing Page One and Done? Not So Fast!

A landing page is a great tool and focal point for your online marketing efforts.  Once you setup and monitor meaningful metrics for your landing page, don’t be afraid to make changes and then measure the results of those changes. Sometimes changing the on-page content is needed.  Perhaps your landing page copy needs tweaking or the addition of a photo …

Social Media Marketing With Yelp and Foursquare

Yelp is a mobile social media application that connects people with local businesses. Yelp was founded in 2004.  The app is used to help people find businesses like hair stylists, restaurants, and mechanics located in their immediate area.  You can access Yelp via mobile devices like iPhones, Tablets, BlackBerry, and more. Yelp had approximately 66 million monthly unique visitors by the end …

Is Dial–Up Dead?

For years, internet users had only a dial-up connection to the world wide web.  Do you remember the ads and free trial disks in the mail from AOL?  With today’s high speed internet, you might think dial-up is dead, but there are still a few hangers-on. As of September 2011, AOL reported they have slightly over 3 million dial-up customers.  …

Bounce Rates – Part 1

Bounce Rates are a way to gain insight on your readers’ behaviors when visiting your site.  Some sites’ bounce rates are lower, and some can be quite high.  Why is this?  What is an ideal bounce rate to have?  But most importantly, what the heck is bounce rate? A Bounce Rate (BR) is the percentage of site visitors who arrive …

Marketing in this Economy

Why in this economy when you need sales the most would you cut your marketing?  Why ignore your website? Now is the time to grab market share when your competition has stopped their marketing.  When every penny counts, you need to make smart marketing decisions. Think about it – if you spend money on an ad in a magazine, do …