Online Contact Forms Can Spell L-E-A-D-S or S-P-A-M (or even S-C-A-M)

One of the best means of getting leads from your website is an online form that can be completed by visitors who want to take you up on what your website offers or find out more about your business. As lead generation goes, those that come from a well-conceived online form are typically pretty solid, providing the information your sales …

Magnetize Your Website With a Dedicated Landing Page

Think of a landing page (aka a lead generation page) as a sort of “smart magnet” for your website.  It wants to be smart enough to attract visitors interested in just one thing and convert them into leads or even sales for you.  It does this by being focused on one idea, service, product, or even geographic area so that …

Social Media Marketing With Yelp and Foursquare

Yelp is a mobile social media application that connects people with local businesses. Yelp was founded in 2004.  The app is used to help people find businesses like hair stylists, restaurants, and mechanics located in their immediate area.  You can access Yelp via mobile devices like iPhones, Tablets, BlackBerry, and more. Yelp had approximately 66 million monthly unique visitors by the end …

Benefits of Advertising Online

Online advertising can be one of your most powerful low-cost marketing tools! When you advertise online, your message is out there 24 hours a day, 7 days a week. Online marketing tools vary from banner and pay-per-click ads, to auto-responder and email blasts. Pay- Per- Click (PPC) ads target the traffic you want.  Advertising in this way means more realistic …

Going Mobile

The use of BlackBerrys, smartphones, and other mobile devices with internet service is on the rise.  In fact, 1 out of every 5 Americans use the mobile web every day!  With that knowledge, don’t you think it is wise to have a mobile-compatible version of your website?  If you answered yes, way to go! If you are skeptical on whether …